We are sad to announce that despite a loving transformation of The Three Elms into a traditional country pub which hosted events and festivals, the site has failed to prove itself as a viable business and the business has finished trading.
The business was offered under a short-term lease by Wellington Pub Company in the Spring 2019 and was run on a trial basis for the last six months. Sadly, the lack of local drinkers or local villagers visiting the pub proves there’s a lack of demand in 2019 for a traditional country pub.
Experience has shown that that city dwellers are only interested in visiting countryside real ale pubs in the good weather and large town-based chain pubs are reducing the price of a pint to create a strong competition for a business like The Three Elms. Consequently, the economics of running small country public houses are challenging. According to pub trade press, 18 pubs a week are closing due to a triple whammy of high beer prices, increased wine and spirit duty, and rising business rates.
In early October, the building owner, Wellington pub company will secure the building with steel shutters, move concrete blocks into the car park to stop access, and plan to sell off the site.